"Be distinct or be extinct" - Tom Peters Every day, I think about how to become more valuable to my audience. It pushes me forward. I am not sure I am much different from anyone else that truly wants to play in the sweet spot of the new economy. Being relevant translates to frequency and … [Read more...]
Monday, April 9, 2012
Getting The Approach Right
You really do not get a second chance to make a first impression. So, if you act in desperation because you don't want to think through a clear process and strategy, think about how you are blowing permission with the person you cold call, mail or spam. Your name is on that marketing gimmick and … [Read more...]
Tuesday, April 3, 2012
Creating The Craving
I love chocolate. I have loved it since I was a little boy, especially dark chocolate. I can remember enjoying great, exquisite chocolate growing up in Germany. It was a treat my mom and dad would indulge us in on long walks and outings. There's a sort of fulfillment that happens when I get some … [Read more...]
Thursday, March 15, 2012
The New Distribution
Physical products have an inherent challenge of distribution. Figuring out how to get a product exposed and in the hands of consumers is much of the challenge of being successful, especially at a lower price point. With digital goods and services, distribution is completely different. It's less … [Read more...]
Friday, March 2, 2012
Why You Don’t Publish A Magazine
On the web there is a lot of copying. I can see evidence of copying from business partners, customers and competitors of my marketing consultancy, AscendWorks. Some comfort themselves by saying it is the highest form of flattery. I disagree. If you tell the person and credit them, it is entirely … [Read more...]
Friday, February 10, 2012
When You Interrupt Busy People
When you initiate a contact without trust, you are setting yourself up for a "No". It's a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing marketing messages? … [Read more...]
Monday, January 23, 2012
3 Ways To Raise Your Value
Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less scripted behaviors. They hired you, bought your … [Read more...]
Thursday, December 29, 2011
Marketing Goals
If you aim for nothing, you will hit it every time. There can always be improvement and better results in your business, especially with the frequency and speed of change impacting every industry today. The way buyers are making choices, engaging content and making purchases has a lot of moving … [Read more...]
