When you initiate a contact without trust, you are setting yourself up for a "No". It's a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing marketing messages? … [Read more...]
Monday, October 17, 2011
Posing Versus Passion
The problem with trends is that the posers ruin a good thing. The wrong questions are asked."How do I get more people to friend me?" "How many tweets should I do every day?" "How do I get on Google first?"The good thing was always there from the beginning. Connecting with people, … [Read more...]
Monday, June 6, 2011
Distractions
Distractions are an enemy to our creativity today. We are hit from multiple sides in a typical work day from the onslaught of problems, demands and information. It is relentless and without a strategy to protect our attention, we can lose immense productivity as well as miss opportunity.A … [Read more...]
Friday, January 21, 2011
Build Something
If the economy is doing badly and you can't find a job, then why are you wasting hours that could be used to build something? Everything you do is about converting work hours to something valuable. Valuable things translate into fans or money. Complaints and laziness translate into lost … [Read more...]
Monday, January 17, 2011
Selling And Connecting With Industry Words
Much of business is about the intake and communication of information for a desired result - a sale, a deliverable or an opportunity. In consulting with companies or speaking to audiences, using industry words helps to drive connection quickly. Terminology that is common helps to cut through the … [Read more...]
Friday, July 16, 2010
Content Is King
Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of:Lacking something Needing something Desiring something Pursuing somethingBefore the internet, we were … [Read more...]
