Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less scripted behaviors. They hired you, bought your … [Read more...]
Wednesday, November 16, 2011
Simplicity Is The Ultimate Sophistication
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." - Charles Mingus."Simplicity is the ultimate sophistication." - Leonardo da Vinci Our battles today are much less about finding what is best. It is largely battling all the good … [Read more...]
Thursday, November 10, 2011
Results And Caring
Doing excellent technical work is expected. This is a minimum requirement to work on projects and get business with clients. We are no longer limited by our choices to a local market of available talent. We can work with anyone anywhere on the issues we face in our business. We can measure … [Read more...]
Monday, September 12, 2011
Being Direct As A Strategy
Candor is a key leadership attribute. This is especially true today when we are bombarded by convoluted and ambiguous messages from people and companies. Those that can speak clearly and plainly can create a great differentiation in the marketplace where clarity is highly sought after.Being … [Read more...]
Tuesday, August 30, 2011
Marketing Strategy: Endear Me
We want to be endeared. It's a rarity today. In a given day, it is not uncommon to experience impersonal and bad service. I was recently at a store where I had a conversation with the clerk that went like this: Me: "How is your day going?"Clerk: "Not so great. I'm finally getting a … [Read more...]
Monday, July 4, 2011
Connection Points
Businesses are built to deliver a promise. The promise is a product or service which enhances your buyers' life by solving a problem or bringing pleasure. In and of itself, the deliverable is sterile. It is expected. There is no flesh and blood to it.The true connection points will come … [Read more...]
Sunday, May 15, 2011
Your Buyer And What They Care About
Everyone is not your buyer. Everyone is not capable of saying, "Yes." If you are out there broadcasting a message without targeting it to someone concretely and specifically, then it is not only ineffective but costly. Your brand will suffer from a lack of focus and connection to your … [Read more...]
Wednesday, February 23, 2011
The World Has Voted Borders Books Out
Borders, the bookstore chain, has filed for bankruptcy. Is it any surprise? Buyers have voted with their dollars and attention. Borders was a winner during the old economy. The rules were different then. Mass retailers ruled the day. They governed what we bought and presented it on … [Read more...]
