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Using Systems Beyond Email

What's the point of having a database if you continually rely on email? Email is one inbox that is effective for managing the point-to-point communications you would have for quick information exchange. Yet, email is deficient when it comes to building something intelligent or an asset that grows … [Read more...]

Books And Apps As Lead Generators

Selling 100,000 of anything is difficult. It is the game of creating hits. This is a game a lot of dreamers pursue. It is completely possible to sell 100,000 books or apps. However, there are more losers than winners. We all see the hit books and the iPhone Angry Birds downloads. They are an … [Read more...]

Create Pleasure In Everything You Create

We live in an economy of abundance and choice.  The rules shift up Maslow's hierarchy when we have our needs met.  Mediocre products and services may be functional and cheap, but they lack appeal when we are in a marketplace that is craving something more. The Pleasure Principle Just delivering … [Read more...]

Information Age Publishing

Publishing in the information age is easy and convenient.  Yet, there are still corporate overseers trying to control, rather than grow their talent.  It's comical that organizations can see the speed and efficiency the internet has afforded everyone around them.  Yet, their strategies are latent … [Read more...]

3 Strategies For Influencing Buyers

Increase Influence With Your Buyers Moving at light speed in the world of work today creates much tension and defense for buyers and sellers. We are inundated with messages, and our brains react with decision paralysis when we feel overwhelmed.Here are three strategies for increasing influence … [Read more...]