What can't you learn? It is all available now. What will you learn? That's a huge differentiator between the new haves and have-nots. There is not a gap in access anymore. That was taken care of once we got online, went social and could search. I work across many different industries, and while … [Read more...]
Friday, March 2, 2012
Why You Don’t Publish A Magazine
On the web there is a lot of copying. I can see evidence of copying from business partners, customers and competitors of my marketing consultancy, AscendWorks. Some comfort themselves by saying it is the highest form of flattery. I disagree. If you tell the person and credit them, it is entirely … [Read more...]
Friday, February 10, 2012
When You Interrupt Busy People
When you initiate a contact without trust, you are setting yourself up for a "No". It's a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing marketing messages? … [Read more...]
Tuesday, February 7, 2012
Uncertainty
We are certainly in uncertain times. I enjoyed Mauldin's recent essay, "Who Took My Easy Button?" He shares some insightful information on the difficult and unyielding choices we face as a nation that have already played out in other countries like Greece and likely Italy.Another great capture … [Read more...]
Monday, January 30, 2012
Finding The Use Case
The shear volume of options available to us today is daunting. It's hard to imagine new products and services finding validity in many cases. On the other hand, inventors can get excited and focus too much on their breakthrough technology without figuring out how to monetize it.Ultimately, great … [Read more...]
Thursday, January 19, 2012
The Art Of Responsiveness
Responsiveness used to be a competitive advantage. That was when everyone was catching up with the tools and technologies for on-demand communication and action. Now that we all have access to the tools, responsiveness is expected. Ironically, there is still a deficit in responsive communications. … [Read more...]
Tuesday, January 3, 2012
Ready, Fire, Aim
I'm pretty sure that some people impede any chance of success as an entrepreneur or business owner because of overanalysis. Visioning, selling and being action-oriented are what propels new businesses to grow. Analysis, deliberation and politicking are for the big, slow, top-heavy … [Read more...]
Wednesday, December 7, 2011
Platforms, Positioning And Personas
The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been … [Read more...]
