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Marketing Strategy: Endear Me

We want to be endeared.  It's a rarity today.  In a given day, it is not uncommon to experience impersonal and bad service.  I was recently at a store where I had a conversation with the clerk that went like this: Me: "How is your day going?"Clerk: "Not so great.  I'm finally getting a … [Read more...]

Inspire Or Require

There is very little joy in going to the post office or waiting in line at the DMV.  We are required to use these services, yet often have reluctance.  Going to the Apple store on the other hand is something we can look forward to.  Getting ice cream at Marble Slab Creamery puts a smile on our … [Read more...]

Missing The Customer

It is not hard to find bad service in a given day.  It is pretty commonplace and we have all experienced it.  The epidemic seems to arise from a crucial part of our humanity - our inability to transcend ourselves and think of others.I had a funny experience at the post office the other day. … [Read more...]