Seth Godin stated in Purple Cow, “Remarkable is not in the eyes of the marketer. It doesn’t matter one bit how hard you worked on something or how cool you think it is. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a purple cow.”
For those that have worked hard at making something they are proud of, it’s unappreciative news, but Seth does us a great service in adjoining us straight to the brutal truth of reality. “There are no products, only customers” as Peter Drucker stated. It is tempting to revel over your hard work and accomplishment. There is something gratifying and rewarding about accomplishment. However, the eight ball is what customers think about your product, your service, and you.
In your pursuit of excellence and winning in your job, your market or your relationships, shift from your “product” mindset and move towards what the customer thinks. It’s simple and a true measure. Develop some purple cow of your own to drive success.
