Your Business Clients Reflect You

I like what Keith Ferrazzi’s Never Eat Alone Blog said about the issue of customer relationships. He has a policy consistent with his brand. Never eating alone does not imply having to eat with everyone. At AscendWorks, we have had to make similar decisions to end relationships with clients who we cannot fulfill our core value with: Making a difference. If someone is not wanting advice or help, it is not feasible to make an impact. Furthermore, you can be on the path of resentment, for unsought advice is seldom followed and often resented.

I look at my clients as a reflection of my brand. If I allow high maintenance clients to disrespect me, then I am saying to the world that it is ok to be disrespected. As much as I give respect to a client, I expect it as their business coach. That makes not only for good business but also a business that grows from a congruence with our core values.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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