Every business has the same challenge today. They are competing for attention. The number of choices available for any service or product are vast.
It used to be different. There were less choices. Thus, companies needed merely to advertise, and they would get calls.
Today, the game has shifted. In your business, you have lots of competition. Yet, if you are using old methods to try and reach your customer, you are invisible to your customer.
If you had to stop and think, what would make sense for reaching your customer? It does take thinking. Unfortunately, most people do not do this. Here is a simple truth. What do you do with all the mail when you get home? Surely, you do not keep it and read each piece of advertisement. It is called junk mail for a reason. You throw it away.
Multiply that behavior by millions, and we have customers everywhere ignoring a medium which once worked. As Al Ries stated, “Advertising is dead.” A simple method like mailers has a 99% failure rate. What a waste. If you ignore it, then why would anyone use it as a way to reach customers? It is because they are not thinking. They are hoping.
Everyone wants to grow their sales. Everyone wants to have strong relationships with their customers. If you will stop and think, let us show you how this is done in today’s economy. You must meet people in a precise way in how they buy, not how you want to sell. Click here and read this carefully. It will change your business.
