There is a lot of noise out there today. Every new tool is vying for attention and causing followers to have to adopt them. The social media buzz has business people thinking about themselves – “how do I capitalize on this craze?” rather than how do I bring value and keep the conversation going? Too many outlets for opportunity and many mediums to manage.
The world is craving for precision, execution and heart. Saying what you need in few words with impact will stand above the content confusion out there. Focus on less and saying it with impact. Your audience does not have the attention for broken prose and long winded, convoluted thinking. Make a difference with a real thought and real precision.