Obsess About The Idea — Not The Tool

Tools come and go. What is popular today will soon become obsolete tomorrow. Despite this fact, most people become obsessed with the tools of the trade rather than the ideas that create the success.

So rather than becoming obsessed with your tools that are likely to change, how about becoming obsessed about the creation of ideas that make you remarkable?

A good example is a company called Little Miss Matched. Their idea was beyond remarkable. They sell 3-socks to a box and none of them match. The goal to have every young girl say to another young girl, “Wanna see my socks?” This is a small company, who in only five years secured $17 million in funding for their idea!

What ideas are you thinking? There is no shortage of tools. However, there is always a demand for those who have great ideas.

Want to get started on idea creation? Let me encourage you to purchase a Moleskine. A Moleskine is a nice pocket size journal. Take this journal and begin writing and sketching ideas. Before you know it, you will refine some ideas that happen to be remarkable.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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