Buying Framework

Leads can create a lot of noise.  It’s free to browse and shop for a buyer.  However, the select buyers that are drowned by the superfluous activities of non-buyers can compromise opportunities for thousands or millions of dollars.

The buying framework for qualified and unqualified buyers needs to be mapped with a one-to-one personalization and precision.  The buyer’s digital profile can become evident through activities, responses and frequency of action.  Segmentation of lists and the respective decision tree Lead Flows in LoopFuse when properly architected nurture the buyers deemed qualified in a powerful way.

The hard part is defining the framework rather than approach the marketing automation implementation in LoopFuse with randomness.  Nurturing buyers can then be measured effectively and the stages of the buying funnel can drive a true buyer to be prepared to say, “Yes,” to your value proposition.  Today, clicks are easy.  The battleground for conversions will be won with a carefully architected LoopFuse system based on the framework you set up for your buyer.  This is the difference between having a tool and being successful.


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Published by Don Dalrymple

I am a management consultant to business owners, executives and entrepreneurs. I write and speak on systems, strategy and leadership on my blog and help empower business clients to achieve their goals for revenue and efficiency. I live a life of adventure and work with business clients all over the world from remote locations to help them start and grow their businesses.

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