I already know what ordinary looks like. I can Google this within five seconds. The internet has made the mediocre invisible. Mediocre is further down the list and unremarkable.
When I am looking for something specific, I am looking for the extraordinary. I want what stands out and is differentiated. Why not be that brand for the seeker? It’s safer to blend in and put your name in the lottery of hope. It’s dangerous to be remarkable. You might get picked and you might lose. The sharp contrast from everyone else increases the risk. Playing it safe minimizes the variation.
Assume that your buyers and fans are looking for the winner. Dare to be that when they start looking for you. It means elevating yourself above the ordinary. Think extraordinary. Here are a few good questions to help you get started in this way:
- What category can we be the leader within?
- How do I look if someone Googled on my product or service? How can I stand out?
- What can I commit to doing better than anyone else in the world?
- What changes the game for my buyer?
How does this apply to you?