When you set up your business process, you encase it with an enabling system. This system allows your team to execute in a streamlined fashion. However, it is difficult to predict the changing requirements you will have down the road. In the future, you have the luxury of seeing more clearly. Today, you are seeking to get control. Later, you gain perspective.
When that perspective does come, it is essential to have a platform which can scale with your business requirements. Salesforce.com’s ability to be customized for your business processes is remarkable in and of itself. However, integrating with other software systems or custom systems are afforded through its powerful API (Application Programming Interface). It is an integration platform. It can talk to other systems which help to integrate your entire business.
Both software coding and customization can be used to make your Salesforce.com system talk to other systems. In the new economy, this affords you the opportunity to be agile as your environment and requirements change at blistering rates compared to times past. Integration allows you to knit together specialized systems and grow the business you desire.
You might benefit from collaboration and exploring strategies via Salesforce consulting to think how to take advantage of this powerful integration hub.