When you don’t know what to do in the grip of too many choices, consider anchors which matter. Reading, writing and connecting are foundational to your knowledge work. They can create lasting value.
Busy work activities such as cold calling or reading your email repeatedly distracts from the opportunity to build assets. Every article you write or content piece you produce is an asset which lives. It can be packaged, distributed and used to position you, add value and drive relationships and revenue.
What Makes For Good Reading
Engaging the thought leaders of business is critical to keep pace with the rapid change we are experiencing. Read the best seller releases as well as specialized content on marketing, sales and business development. Then connect with the authors in the blogosphere and social media. You will reinforce your knowledge as well as grow your network.
What Makes For Good Writing
If your systems are set up to be inviting and convenient, you will write more. If you write more, you will gain an audience of the people that matter. Write for them specifically focusing on their problems and the answers you are gaining. This is the connection of value which you can share readily if you are continually growing.
The best way to grow as a writer is to relentlessly write. You will find your voice and refine your skill through doing it and gaining ongoing feedback.
The knowledge you gain and share lasts. You are armed with this to solve ever increasing ambiguous and complex problems that the new economy presents. Furthermore, your content can be found and lives ongoing on the internet. It becomes a durable asset which you would not have regrets committing time to in hindsite.
Thus, when you feel overwhelmed or unclear on what to do next, resort to reading, writing and connecting. These things last.