Are You In The Email Business?

Managing a server for your email puts you in the email business.  You have to update, maintain and support any and all issues.  If you have headcount dedicated to this most basic of business functions, then the overhead and cost you are absorbing for no better reason than comfort may need to be reevaluated.

Cloud computing affords your business the opportunity to outsource technologies which quickly obsolesce.  Email should not be a focus of your business.  It should just work and help you to move fast.

Every day, you have hundreds of emails to get through.  You want to connect with your team and be able to access past information quickly.  Having this kind of access, convenience and speed should be inherent in your email.

Being in the email business is a drag on your business.  Having to set procedures for setting up new employees with multiple steps and software is cumbersome.  Google Apps allows you to build your business quickly and work remotely with a workforce distributed across the country or globe.  The hassles of software on both a server and desktop level are gone.

At the end of the day, our work as knowledge workers is email.  However, our business need not be.  Our business should be about getting things done and focusing on more important matters.  Being stuck in old ways can mean lost opportunity, productivity and cost for your business.

What would a cloud computing strategy do for your business?


Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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