If you call me and I don’t answer because I can see your caller ID, then will you just keep interrupting me? Will you spam me? Invade my social media space? Or worse, call again?
We don’t want to be sold. It’s easy to block all the unwelcome old school techniques. If you continue to interrupt, then your brand will be damaged. The opportunity is lost.
However, every day, I am buying. I am looking for solutions to problems I have today. Are you able to be found? If I can find you because you connect with my pain, then I’ll click.
Clicks To Sales
After the click, I am not going to buy immediately. You may want it to happen, but it’s a low probability. I am going to be looking for knowledge to see if I have my problem framed correctly.
So, the question is whether you can educate me and help me feel empowered. This will help me to be an intelligible buyer that grows confidence and trust to engage with you.
If your brand and your systems allow me the freedom to self-service while I am buying, then as trust is built, I will take the step to connect for your full-service selling. It will be on my time, my readiness and my initiative. I am the buyer. Sellers beware.
If you could not interrupt people, how would you propose to sell?