Markets Speak If You Will Listen

When I get off track pursuing some venture, I have to get my senses tuned into where it matters.  I have had many grand and thought through plans that mean nothing in reality.  It is what Steve Blank said, “No plan survives first contact with customers.”

Customers have told me what they have wanted.  I have listened and have been able to invent and improve products and offerings to meet these needs.  It has always worked this way.

The best plan is to stay flexible and plan for continual change, especially in today’s new economy.  We are continually inventing and reinventing.  It’s easier than it had been in times past.  Today’s entrepreneur is best equipped to keep their finger on the pulse of what the markets are saying continually.

That futuristic idea is wonderful.  But, it may be 3 years too early.  People aren’t ready.

The way you think it should work may miss by ten degrees.  It may as well be a mile.  We have to be fully calibrated today.  The markets want great, not just good.

It’s exciting to take advantage of market opportunities.  Everyone has problems they want to solve on a Tuesday afternoon.  If you’re tuned in, then you might be able to help.  If you help enough people, you will have an idea birthed in the marketplace that will be resonant.

What opportunities are you observing that customers want?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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