“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”.
The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The question more appropriately asked should be, “How can I earn more traffic?”
Getting traffic is easy, getting attention from the right person requires talent and continually reinventing. This causes every business owner to stay awake at night because what was remarkable yesterday can become boring tomorrow. Status quo is obsolete and never to return. If you are boring it is easier for your customer to move on to the next vendor with as little as a click of a button.
So how do you get more traffic? Build something that attracts people to want to see it. It is continual work which builds upon your value to the world. If you are clear and you are valuable consistently, then the world finds its way to your door. Here are some areas to focus on if you are willing to pay the price:
- Know who gets you. Get clear on who will resonate with your value and your message. What is their title, demographic, cares and preferences? You can’t please everyone and you are not fit for everyone.
- Focus on helping. We put up our guard when we feel like we are being sold. We all still have problems. How do you help? Get clear on this goal. It is the one that matters most to the buyer. Communicate in a way that talks about helping.
- Remove roadblocks. Make it easy to do business with you. Think through all the conveniences that someone who wants to do business with you or tell others might need. Remove the obstacles. We are all busy and don’t like to expend extra effort.
- Be referrable. Ensure your content can easily be shared on social networks and email. We live in a highly connected world. One person is connected virtually to many. Traffic comes from this one to many relationship.
There is an audience out there awaiting for you. They are waiting for you to lead and connect in a way that is highly relevant. Get clear and provide value consistently. You will be building a brand and a system for inbound marketing.
What areas can you focus on?