The problem with trends is that the posers ruin a good thing. The wrong questions are asked.
“How do I get more people to friend me?”
“How many tweets should I do every day?”
“How do I get on Google first?”
The good thing was always there from the beginning. Connecting with people, helping businesses win and providing a platform for your message assumed you had something of substance. Your passion has an outlet and a way to bring what was once far to a close up and personal touch.
Manufacturing the appearance of greatness dilutes what great businesses, artists and leaders put forth. There’s more junk to filter through. The marketers contaminated yet another channel.
The Real Thing
The truth is that if you pose, you get exposed quickly. We can click and figure out that while the embroidery is appealing, the soul underneath is lacking. You either bring value or you do not. Posing is just lipstick on a pig.
The real thing looks like true passion:
- You care. You go the extra mile and have the scars to prove it. You actually care about your customers, your readers and your followers. It goes beyond the high school popularity contest mindset and into emotional and vested work for your fans.
- You have conviction. I have found that conviction is one of the most powerful aspects of leadership. People follow conviction. There is a dearth of true conviction in the world. Believe in something and rant it with all of your heart. Your true believers have a way of finding you. By the way, everyone is not a believer.
- You can help. There is something you have that helps to make people’s lives better. Their health, wealth, and children benefit concretely. There is a track record of changed lives because of your value.
- You are focused on the few. Having a bunch of people that are shallow in their loyalty is worthless. It’s deceptively intoxicating, but at the end of the day, you have a fickle following. The winds of change can move people quickly. Connect with your core and those that get you. They are the ones that constitute your true audience. Stop chasing and focus on delighting the ones that matter.
I am like everyone else in this vast landscape of information. I don’t want to be distracted by noise and posers. I want the real thing and get to answers quickly with the people and brands that can deliver and have passion. The world is heavily commoditized. Putting passion behind your work is the greatest differentiator to stand out in a world of posers.
How is your message sharing your passion?