Inbound Marketing Consulting Project With Pets For Patriots

We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today.

Their system has an array of automation tools that help to nurture and transact with site visitors.

They have a neat cause for our nation’s patriots and endangered pets.  Be sure to take a visit to their site when you get a chance.

New York, NY [11/14/2011] – Pets for Patriots, Inc., a not-for-profit dedicated to connecting last-chance shelter pets with service and veteran members of the United States military, is celebrating its two year anniversary with a major relaunch.

“Two years ago we received our not-for-profit status,” says Beth Zimmerman, founder and executive director of Pets for Patriots. “Since that time we transformed more than 100 lives, those of pet and person, through our honorable pet adoption program. We can’t wait to bring positive change to not just hundreds, but thousands more.”

Since its launch, Pets for Patriots has started its program in 30 states and aims to be in every state by 2013.

We assisted the charity in Salesforce customization, marketing automation and website redesign. AscendWorks donated most of its time to Pets for Patriots and continues to work with the charity to create the infrastructure, processes and tools to support its continued growth.

“AscendWorks automates business processes and implements marketing systems for many different types of organizations,” says Don Dalrymple, AscendWorks President. “Pets for Patriots serves our country’s heroes and helps them with their emotional and practical needs. They save pets and soldiers. We are glad to help make a difference and help facilitate a beautiful process of helping our nation’s heroes. It is inspiring and we are glad to be a part of helping the cause.”

Zimmerman notes that AscendWorks has helped the charity in countless ways. “The passion and dedication they bring to our cause is without peer,” she says. “We’re incredibly grateful for all they’re doing to ensure our charity’s success. They have become our ‘go-to’ partner when we need to figure out how to get something done, and we’re touched that they’ve taken our mission to heart in such a big way.”

The Pets for Patriots website offers many new features, including:
Step-by-step learning and qualifying tours for patriots, shelters and veterinarians
Google map locator to easily find Pets for Patriots adoption and veterinary partners across the country
One-time, recurring, honorary and memorial giving options for donors
New canteen where supporters can purchase limited-edition branded wearables

Pets for Patriots is open to individuals from all United States armed forces at any stage of their careers, including retirees and veterans. To inspire them to bring an adult or other at-risk pet into their lives, the charity provides access to ongoing, discounted veterinary care and financial contributions towards the cost of pet food and other essentials.

“Surrender prevention is an important part of our mission,” says Zimmerman. “Short-term financial hardship leads many people to relinquish their pets. Our goal is to keep the families we help create together.”

The timing of the relaunch wasn’t lost on Pets for Patriots’ founder. “That our anniversary and site relaunch coincide with Veterans’ Day makes this all the more special,” says Zimmerman. “It doesn’t get better than that.”

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About Pets for Patriots
Pets for Patriots, Inc., is a registered 501(c)(3) charity that helps military members honorably adopt adult and at-risk shelter pets. Its mission is to consistently give the gifts of fidelity, joy and companionship to both pet and person. Pets for Patriots is one of the only organizations in the country dedicated to both last-chance pets and military members. The charity is a proud member of the Army AW2 Wounded Warrior Program national community support network, a national partner of the Real Warriors Campaign and is listed by the National Resource Directory for ill and wounded veterans. Visit for more information.

About AscendWorks
AscendWorks, LLC is a leading marketing automation strategy company located in Austin, Texas. The company creates and implements custom marketing automation systems and processes that generate and nurture leads for customers around the world.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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