Within Google Sites, you can create a type of page which is called Announcements. This is a powerful tool for helping to align your internal team or a select external team. It is secure, private and integrated into your organization.
While public blogs can be accessible by everyone, a blog within your Google Site can be a way to nurture, inform and inspire a team. A login is required by your team member for access. Here is how some of our consulting clients have implemented strategies for business growth:
- President’s Thoughts. Leadership is key to business. Aligning your team around your thoughts helps everyone get on board with vision and strategy from the top. Having your CEO or President share their thoughts on the business with transparency opens the dialogue. Comments can be left by readers for collaboration.
- Product Blog. As projects around products are ongoing, the context and progress can be documented by a team sharing their wins and struggles. This helps to keep everyone anticipating and in tune with what is happening for an impending launch. Post-launch content can shift to customer reactions and user requests for improvement.
- Customer Stories. To help everyone in your organization see the context of a product or service, the various use cases can be documented and published as a separate blog. Various functions within your company can use this as a resource to improve how they serve the customer.
- Teamwork Highlights. Creating heroes from your team is another way to drive recognition within your organization. Capturing the concrete accomplishments of various team members within a blog dedicated to your teamwork helps to reinforce positive behaviors and results.
Your Google Sites are part of a larger way of coordinating a growing organization. Using internal blogging is a form of leadership via a convenient and accessible communication channel. Consider how your company would benefit from getting on the same page.
What do you think? Feel free to comment below.