If you aim for nothing, you will hit it every time. There can always be improvement and better results in your business, especially with the frequency and speed of change impacting every industry today. The way buyers are making choices, engaging content and making purchases has a lot of moving parts to it.
Setting your marketing goals to drive demand and win customers can be looked at systematically to set strategies that make sense for your business. In my work with clients who are seeking higher levels of success, we collaborate and set marketing goals based on their industries which they are tuned into. Here are some things which we typically work through that may be helpful for you as you are setting your goals.
- Mindmapping reality. In real-time, we walk through an interactive mindmapping session. This builds a visual picture of what is happening in their business and market. The goal is to get the picture of what has happened and what works. From there, we have a complete vantage point to start setting strategy.
- Marketing strategy. Breaking down who are customers and how they buy helps to build a process. We work through this process to understand the emotion, logic and experience of how a buyer makes decisions. Ideas for how to court the buyer and what creates a connection arise from the strategy engagement.
- Systems and process. To enable the strategies, the systems for driving sequence of steps need to be identified. Automation, analytics, design tools and databases may constitute the selection of tools to consider. Keeping the experience integrated and seamless are important, thus we examine feasibility as well.
- Team alignment. There are activities and projects which need to be defined to make the marketing strategies reality. The work that needs to get done for launching marketing campaigns and systems is identified. Ongoing work which needs to occur to grow a brand or generate leads is also outlined with milestones and calendaring.
The great thing about working in the information age is that we have quick and ready feedback from our markets. Using that information to build new and better marketing goals is both necessary and expected. You will spend time, money and energy promoting and positioning your value offering next year. How much you spend in each area can either be random or refined to build a strategy in growing your business.
If you want to get specific about your marketing goals, feel free to schedule a complimentary consultation by clicking here. We can walk through a preliminary mindmapping session to define what has worked and what the possibilities are for the next year.
Happy New Year! I wish you much success.