BMW Invited Me To Unlock It

BMW created another experience for me beyond the new car. I love driving BMW’s. Behind the brand, there are a lot of other things that make me love driving as well.

Out of nowhere, I received a random, elegant package from the VP of Marketing at BMW. Check it out:

Nothing Like Owning A BMW

Well packaged and inviting to open. I wondered what was inside.

Unlock It By BMW

A letter and a key. Actually, it looks like a heavyweight key. It is a USB drive. It is part of a process, an experience.


Very cool.

BMW Story

A complete digital experience. BMW provided high quality videos to tell their story. It created more appreciation for my car, BMW and the art of driving. I loved the thought out experience and packaging care.

What if everyone cared this much and made you feel special for your purchases?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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