BMW Invited Me To Unlock It

BMW created another experience for me beyond the new car. I love driving BMW’s. Behind the brand, there are a lot of other things that make me love driving as well.

Out of nowhere, I received a random, elegant package from the VP of Marketing at BMW. Check it out:

Nothing Like Owning A BMW

Well packaged and inviting to open. I wondered what was inside.

Unlock It By BMW

A letter and a key. Actually, it looks like a heavyweight key. It is a USB drive. It is part of a process, an experience.


Very cool.

BMW Story

A complete digital experience. BMW provided high quality videos to tell their story. It created more appreciation for my car, BMW and the art of driving. I loved the thought out experience and packaging care.

What if everyone cared this much and made you feel special for your purchases?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s