BMW created another experience for me beyond the new car. I love driving BMW’s. Behind the brand, there are a lot of other things that make me love driving as well.
Out of nowhere, I received a random, elegant package from the VP of Marketing at BMW. Check it out:
Well packaged and inviting to open. I wondered what was inside.
A letter and a key. Actually, it looks like a heavyweight key. It is a USB drive. It is part of a process, an experience.
Very cool.
A complete digital experience. BMW provided high quality videos to tell their story. It created more appreciation for my car, BMW and the art of driving. I loved the thought out experience and packaging care.
What if everyone cared this much and made you feel special for your purchases?
