There are likely a few activities that account for how you make money. Then there’s the noise of all the busy work. I can sympathize with those struggling to stay on task and remain focused. We have so many outlets for social media distractions, procrastination activities and managing spam from every angle.
The real work is always waiting and what matters. It’s important to put it in a mantra which reverberates in your mind:
“Create more music.”
“Build more systems.”
“Do more research.”
“Make more (real) friends.”
Make it the first priority of your day before all the other work which distracts you or you have to react to. The thing that is the foundation for driving more revenue is more important than ever to focus on. Otherwise, you can be spinning your wheels getting nowhere getting buried by the noise.
Attacking the problem with mere discipline is not enough. The motivation has to come from something more rewarding and clear. Seeing the clear connection between your labor and your reward is one aspect. If you write more, you see more business. If you create more inventions, you see new demand. If you write more beautiful software, you gain more projects.
Our challenge is not necessarily about picking the best thing. It is about choosing better things among all the good options. It is about seeing clearly how the vital few things that matter need to be prioritized and attended to above all other things.
So here’s the takeaway:
- Develop your real work mantra. Spend some time thinking what drives revenue and write it down. Say it to yourself repeatedly.
- Spend the first 30 minutes of your work day for the next 30 days doing that one thing. Set up your environment to avoid all the distractions. Be vigilant and relentless to develop the habit.
All the other work will inevitably creep into your day. That’s ok for now. Just get the real work done first. It will make a marked difference in your business.
What do you think?