Inbound marketing at its core is a process. It is a system which continually produces leads. In the old days, we used to sit on our laurels with a site that was optimized. That is short-lived today. Content and value are being measured and presented by search engines to present people seeking to solve their specific problem with real answers.
When you have a system set up and tuned that revolves around your value, then the efforts of your outbound marketing whether via field sales, advertising or direct mail, become enhanced and effective. There is a process which caters to the buyer after you have grabbed their attention.
We speak to audiences and tell our clients all the time about how inbound marketing systems become assets to your business. Your investment has a compound interest effect that can be seen over time as you grow and leverage your assets. Here is how:
- Content. Your content persists online. If your systems are set up well, then you will be getting found easily and frequently. Content lives and it serves anyone searching for what you have to offer say.
- Automation. A process that a buyer can follow and be served with timely information works while you sleep, are away from the office or completely busy. It is more dependable than anyone on your team. It is the concierge for helping buyers get what they need at the right time.
- Social outposts. Your reputation, relevance and followers that have been built up in the right social media venues has to be tied in tightly with your inbound marketing systems. These become permission avenues. You can announce new offers or get opinions quickly. It is a direct access asset for your business. It is also the avenue for driving referrals.
Getting found, providing value aesthetically and automatically and getting referrals becomes a system that produces on its own. As time goes by and the system continues to get tuned, the output is even more efficient. There are many businesses that have experienced such compound interest. They worked hard to tune their systems.
Where do you feel your inbound marketing systems are at?