We are always exploring the edges of our approach to help our customers with their inbound marketing. The exploration and work is always a craft to refine. One of the areas which is continually growing is our use of Google+ in our client inbound marketing services. You can find my Google+ page here. We are growing this area in several ways to keep connected with a broader audience. Here are some of the strategies which will unfold over time:
- Growing conversations. There are some wonderful conversations going on. We are monitoring and looking to engage. Our Google+ Company Page is meant to connect with the ongoing streams of conversation online.
- Helping us grow. We can share our own explorations and capture those quickly in our research. As people provide feedback or reaction it helps us to understand what is in demand and what is irrelevant. We have opinions. Those viewpoints can be pushed on to help us get sharper in our thinking and approach.
- Create a journal. It’s always neat to look back and see what is happening over time. As a team, we are all connected to be able to make posts. This can be used for seeing our progress on projects over time and our thinking evolve. We put out a lot of content with regards to advice, ebooks and white papers. Google+ affords us the opportunity to keep a journal of thoughts and see the timeline from a convenient vantage point.
- Getting real. One of the things that our customers love is that we tell them the truth. They depend on this. We want to be real. We don’t want to get caught in hype or gimmicks. It’s about results. We can share our thoughts and journey along the way with candor.
If you haven’t joined us yet, click the sidebar link to find our AscendWorks Google Page and let us know you are connecting. We’ll add you to our circles and try to bring value to you over time in your own inbound marketing strategies. See you on the plus side.