I love chocolate. I have loved it since I was a little boy, especially dark chocolate. I can remember enjoying great, exquisite chocolate growing up in Germany. It was a treat my mom and dad would indulge us in on long walks and outings.
There’s a sort of fulfillment that happens when I get some European chocolates. The taste and experience fill a craving that was developed a long time ago.
Chocolate doesn’t have to sell itself to me. It meets the promise as expected. I know it works. I can get triggered when I want to celebrate or if I feel like rewarding myself.
That’s the thing about great products. There’s something that tells us it is working. Toothpaste leaves a tingle. Detergent shows bubbles. Chocolate leaves a delicious taste.
When someone does business with you, what craving do they have that keeps them coming back? Is the experience one that leaves an emotion? Are they inspired to think bigger? Do they feel safe?
We are all craving something. Bland and unimaginative offerings fill the marketplace. They don’t get the opportunity to be like chocolate to a chocolate lover. They are ignored.
When you look at your business, a great place to increase value is to figure out how to create and fulfill a craving.
What is yours?