Here’s our exhortation to our clients and all the people out there that jump at the next trend – THINK! Think about where your customer is at. If you are in defense and aerospace, is your customer really hanging out on Pinterest?
If your audience is around youth, do they read long newsletters on their email?
Every market works differently. Just because we have a overwhelming numbers of media to use doesn’t mean it’s worth it.
When you see an ill-maintained Twitter or abandoned blog, it is both a turn-off and damage to a brand. It shows a lifelessness and a lack of commitment.
Think about where your customer is at. In fact, pick three things only. It is better to commit to a few things than create a bunch of noise.
It is prioritizing your efforts and you will find a better result. It is about a return on attention and time. Part of the various audiences in the different venues and platforms out there is that they can sniff out who is committed and who is just marketing.
The world craves more value and meaning. Your customer will connect if you can ensure consistency and commitment in your message.
What things can you cut out to focus your efforts?