We live in the world of intangibles. If you are keeping score and have expectations of what should be given to you, then it soon becomes an illusion. The new economy has changed things. It demands generosity and is much more fluid.
One of the metrics I keep in my head is the number of people I have helped. Did I give value to people? Some of this I get paid for. A lot of it I do not. Either way I know things work out well. I enjoy bringing value and I see the connection between helping and how my business grows. A few reasons are:
- Positioning. Everyone is not ready. Yet everyone is somewhere in a process. When urgency does come, being top of mind comes from how much value has been given and perceived.
- Trust. A solid business relationship is based on whether the client feels I have their best interest in mind. It’s sacred. It’s hard work. It happens over many cycles and opportunities. I don’t take this for granted. I invest myself.
- Branding. My clients know I have strategies and answers to help them. That’s reputation. It’s branding. It’s earned over time, proof, thought leadership and helping during specific opportunities.
- Care. We are all trying to solve our problems, however varied or nuanced. We want to associate with people that care about us and our problems and go the extra mile.
I think it is a shame when everyone is walking around trying to figure out how to benefit themselves when the secret to success is plain. Help enough people to get what they want and you will find the indirect benefit of a bigger life and business yourself. It’s proportional. It’s not necessarily a one-to-one correlation. However, I don’t know a better way to live than to think about how many people you have helped.
So how are you doing in this area?