Stop Making It About You

I was at a site and immediately presented with a pop-up advertisement. It felt like it was a slight rite of passage to getting to the good stuff – the content I cared about reading.

Was that banner about me or about that company? Why couldn’t the substance of the content itself start and grow the relationship instead?

I wonder if the marketer that put the ad out there likes such interruptions when they are online trying to learn or grow their understanding.

It’s typical. They aren’t thinking about how it makes themselves feel. They are thinking about what they want and hope will happen. Maybe if they annoy ten thousand people like myself then two will click it. Maybe if they make the gimmick a bit more foolproof, I will accidentally click and they can pat themselves on the back for the metric.

Stop making it about you. We don’t want to be sold. I’ll find a way around the annoyance otherwise to the real stuff.

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