Inbound marketing is not just one thing. It’s not one piece of software that is a silver bullet. It’s not doing one social media venue better.
Technology is continually changing. The rate of innovation is mind boggling. A lot of our challenge is keeping up with what is available and useful without compromising the momentum and systems we build for our inbound marketing customers.
There’s a lot of expensive software out there as well. We don’t want you to worry about that expense. As a partner to our clients, we handle all the headaches on the back end – software, systems, process, workflow, programming. You can read about how we use integrated inbound marketing technology here to understand the components that have to work together.
It all has to work together, much like a good recipe. One ingredient doesn’t make a dish. It’s all the ingredients and skill of cooking that makes it tasty. Likewise, inbound marketing has a lot of moving and evolving pieces, with technology being one facet.
If you catch yourself chasing the next social media fad or running across the merits of a software vendor, realize it’s just a piece of a greater puzzle. You can always ask us and we’ll let you know our experience or take a look.
It’s not just technology.