The Customer Is Not Always Right

Blunt business practice. Good for everyone.


I loved the sign at the order station at Maria’s in Austin. They have standards and rightfully expect respectful behavior. It makes me respect them more.

Next time you blindly think through that mantra that, “The customer is always right,” think for a second. I have had customers act totally unprofessional and inappropriate and act confused. One even said, “Just remember I am the customer.”

Business is personal. Sellers are committed to bringing something valuable and are held accountable by the market for their work and goods that they produce. The last thing anyone needs is to deal with jerks. It’s unnecessary. I always question when someone gets treated badly. I wonder why they allow people to treat them that way, whether personally or professionally. If you tolerate it, especially as a free citizen of the United States, then you are choosing it. And if you are choosing it, it tells me what you think you are worth and what your price is.

The customer is not always right. They deserve respect and politeness as all people are entitled to, however, it does not give license to bad behavior.

What’s your policy for bad behavior?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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