Sometimes reviewing analytics on inbound marketing campaigns and content can provide a lot of insights into people. Recently, when we saw some of our content opened 34 times by a client, we thought of a few reasons which could explain the large open rate:
- The content was so compelling that they could not get enough of it
- They are a slow, distracted reader
- Their iPhone had a bug opening and closing the article
- They are studying how we do things (Didn’t some rationalizer once wrongly say “Copying is the highest form of flattery”?)
- The content went viral
- They can’t make a decision about the call to action
- They sent it to their whole network
With all the possibilities, conclusions are merely isolated without context. A broader digital picture as well as personal knowledge of the audience member strengthens our hunches about what is happening.
It’s great to know in any case that there’s such large interest. It only goes to show that digital body language can complete the picture of a person’s psychology, motives and focus more than words or direct interactions many times.
Open this one more time. It might get clearer on the next one.