The idea of trying to appeal to the masses is a lottery contest and it’s not very strategic to me. This is in the case where we have a world where we can build our case and value for the few rather than the many. Those few who get us, appreciate our work and derive great value have a number attached to them to make our work both feasible and rewarding.
It’s a matter of asking the right questions. Instead of becoming disillusioned with finding 10,000 fans who like you from afar but will never do business with you, how about finding 10 great customers that will be loyal, gain great returns and want to work with you continuously?
Working smaller rather than dreaming big and missing is not only more practical, but more realistic. It’s the way of a world where control and access has spread to users.
So, if you are convinced of this and believe you can make a better go of it, here are some practical steps:
- Write down how much you want to make per customer
- Identify what you can deliver that is worth five times that number
- Write down how many customers you need to make your nut
- Write down who it is specifically that can say “Yes”
- Design a sales approach that helps you get access to the “Yes” people
- Repeat
It’s not rocket science. If you are going to work hard, why not be strategic and execute a meaningful process? Trying to win popularity contests may appeal to vanity, but it does beg the question whether it is a great return on time and money.
It doesn’t work for a lot of industries, but I am sure it can fit where your passions lie.
What if you did this today? What could it look like? Feel free to comment.
