The Marketing Reality of the New Year

Definitely party. Then think about focusing on what works.

Happy New Year from our team!

It is a privilege to connect and share our thoughts and strategies that we put heart and soul into day in and day out. Undoubtedly, you are hearing about reflections and resolutions as the turning of another new year comes to pass.

For us, we think there is one thing that would be the best strategy for your marketing that will work to win new customers. The problem is that it is not a get-rich-quick or backdoor scheme.

In fact, there are no tricks or gimmicks.

You see, the game has changed dramatically. The key question to be asking yourself is what is happening in your market right now. How does it compare to last year? Here are some safe guesses:

Your competitors all have websites.

Everyone is on social media

It’s very crowded and noisy out there.

Old ways of selling and marketing are not as effective.

Most of the channels that are popular have a double-edged sword. It’s great to get on and be part of the action, but it also drowns out your attempts to stand out. And if you try spamming or using unsolicited and inauthentic techniques in your marketing, people can tune you out pretty conveniently.

So with the upcoming year, what if you committed to this one surefire way to success? That way comes down to being real. Try to get human in your marketing, and tell your story with authenticity. Get rid of all the effort and activity that wastes attention and start building content assets that help people.

Being real means stop wasting your money and energy looking for that gimmick. If there was one, everyone would have found it and made it ineffective anyways.

Being real means being consistent and showing up with high quality content. Content that is thought out and helps people solve their problems are what buyers are looking for.

Being real means showing thought leadership in your industry. Share your knowledge and demonstrate your expertise so people know who to talk to when they are ready to move forward.

This is what it takes to grow your business and opportunities in a crowded marketplace. The tools you use or the social networks you are a part of are not novel. You have to create engagement, build trust and show consistency. This happens with hard work, organization and investment in the marketing assets that will continue to position you in the minds of strangers as the thought leader.

You may be thinking about many other commitments for the new year. We encourage this one thing to get you focused and put the spotlight on where the substance and reality of your industry is today.

Thinking and acting for the long-term will pay dividends over time and keep you from having to reset your strategies every time the emotions get grounded by reality.

Happy New Year and be sure to take some action around this one simple commitment. Be real.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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