Crowding and the Demise of Facebook

downward trends mean you should change
When you see a downward trend, do you change or sit still and hope?

There’s a lot of news about the recent study of the demise of Facebook where it will lose 80% of its active membership. The research is based on the life cycle of epidemics and the inevitable fade.

While there is historical proof of such previous internet giants as MySpace and AOL going this way, it’s hard to predict human behavior and the internet accurately to say when and how things will happen.

But, I can see why it would happen. The novelty tends to wear off and there is a certain fatigue to seeing old news. It’s like a worn-out TV channel.

If you are trying to rely heavily on Facebook for your business, it is a warning to heed, lest you get caught in a changing world that will leave you without an audience, or at least a disengaged one.

Ultimately, it’s one more indicator to watch for and reinforce the strategy to build on your own platforms with your own content.

Imagine if Facebook does fade out and you lose all that valuable content and work you posted. You hitched your wagon to a platform you do not control or own. That’s a lot of hours that will fade into history.

That’s what happens to distribution channels. They will come and go because they require mass collective buy-in.

But your hub and central asset of thought leadership, content and business systems needs to remain yours.

Consider how you are set up and if you have built an audience and assets that stand on its own. We can’t anticipate every change by Google, Facebook or Twitter out there. But we can think strategically about how those who care about what we have to say or think connect and stay engaged.

We all have the option and access to build our own media and distribute it on the internet. It takes time, just like trust, credibility and engagement take time to naturally develop.

But I would rather build something robust and lasting as a body of work than watch the next rise and fall of mediums take place.

Go where the masses are, where it’s not crowded instead. #lastingwork

Published by Don Dalrymple

I am a management consultant to business owners, executives and entrepreneurs. I write and speak on systems, strategy and leadership on my blog and help empower business clients to achieve their goals for revenue and efficiency. I live a life of adventure and work with business clients all over the world from remote locations to help them start and grow their businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: