You can make your operations work leaner.
You can get rid of noise and focus.
The easy part is adding what looks mesmerizing or novel. It’s not hard to be verbose or corporate in your tone and messaging.
The hard part is being direct, plain, accessible and easy to understand. And we need this kind of simplicity more than ever. We all have good intentions to engage our brains and read through everything or study it. But there are too many options at our fingertips now and not enough time to focus.
Maybe one of the reasons you are not seeing the results you want is because you are not accounting for the simplest way for someone to get you and take action.
Start purging. See what happens.