Making something happen of significance is often not complex.
In fact, it’s pretty simple, but it does not discount how hard it is.
Getting out and connecting in real relationships opens doors for opportunities. It’s simple. But for some, it’s hard. Doing it a hundred times in a quarter will make good things happen. Actually doing it at all is another story altogether.
Writing meaningful content that others can benefit from is simple. You sit down and get going. The concept doesn’t have to be discussed. The execution is hard because of the resistance.
Being direct with an employee or customer that is out of bounds in their treatment of others is simple. You have a conversation and tell them the truth. So why do people avoid bullies and jerks? Because it’s hard and scary.
I don’t think we have a lack of knowledge on what to do in many situations. There is not a magic formula all the time.
Doing the work and being in the hard moments is a matter altogether. It’s not an issue of knowledge. Often it’s having guts, sweat and determination.
When you find yourself procrastinating or rationalizing, you are making the point laid out here.