One way to play the game of gaining attention is to keep a look on the horizon and do things first. Of course, this is a relentless pursuit. You have to stay on top of what is coming out and continue with trends that shift and turn.
There is that elixir of novelty that can be enticing for us all as we try a new tool or social media platform. But it can also spread you thin as you are building and rebuilding around novelty. What happens when it has worn off?
The investment of your work can fade quickly and the cycle starts over. A strategy of depth is harder. You have to stay committed and persist when fanfare is all around you.
This applies to long service to great clients, thought leadership published on your platform or building connections on a lasting platform one person at a time every day.
Depth is harder to do, but it can be rewarding when continuous change tends to push up against your work. It’s a mindset of asset building and ensuring purpose behind your ideas and efforts.
When you think of handling change, do you have mainstays and assets that will persist and grow in value?