Something is Lost Without Focus

Multi-tools lack focus


I don’t like multi-tools. They do a lot of jobs in a mediocre way rather than one or two really well. Something is lost in having too many choices without a prime function.

It’s not hard to try and do a lot of things. In fact, it can look pretty glamorous. You can have this veil of being busy without really building something or accomplishing something worthwhile.

In reality, all the half-quality has a cost compared to a project, business or skill that is world-class. The world is looking for something special. They can buy mediocrity at the cheapest cost anytime with a few keystrokes.

I think the hard part is the emotional commitment. You have to decide that being laser focused and the best at something warrants your full time and attention. You don’t hold out your hope for something better or hedge your bets. Instead you are all in and working only with the best customers on your best work.

Just because you can do a lot of things doesn’t mean you should. There’s a cost when you don’t focus. It’s not only in lost compensation, but missed opportunity and wasted time.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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