“Money Loves Speed.” ~ Joe Vitale
When it comes to deal making, time is of the essence. This is especially true in our connected economy. People are extremely busy and inattentive. Thus, it’s hard to depend on someone caring as much as you do to move towards a deal.
Secondly, there are more options than ever accessible from our devices anywhere in the world. Heck, you can probably avoid shopping local for a whole month by simply using Amazon for everything you need. That kind of accessibility to goods proves the point of how convenient it is to search, click and pick. Automation makes what was once far and difficult easier than getting in a car and perusing aisles.
The reality is that you are doing business with the whole world. You are not merely competing with others in your industry. You are being compared to everyone. As consumers, we have already experienced the convenience of Square registers, TrueCar price checking and Uber for car rides. These services all work with speed and precision to make a deal happen quickly and efficiently.
And then there’s you. Your customers have already been trained to get things fast when they want it or they can simply move on with a new app or click.
Are you fast?
Do you follow up and make it easy for someone without attention to focus and make an easy next step?
Are you organized with information so you can act in the moment with someone?
In our age of speed, your responsiveness is not an add-on. It becomes a core differentiator. Leave it to those with lower standards to act randomly and rely solely on charisma or gimmicks.
Take a look at how you do business. How can you increase your speed now in a repeatable way? It’s directly proportional to the money you attract.