I like big ideas. But the problem with a lot of big ideas is to hone in on the numbers and the reality.
So, if you had a choice of:
A. Working with 10 people for $1,000
B. Getting 100 people to pay $100
C. Winning 1,000 people to pay $10
Which challenge would you find would put money in your pocket?
The first choice is working with the few and delivering high value.
The third choice is about being popular and gaining some level of mass appeal.
The second is a compromise and about the same amount of work as the first.
I think if the goal is putting money in your pocket, you might want to consider choice A. It does a couple things:
1. You figure out how to be worth $1,000
2. You don’t have the headache of a thousand people
3. If you want to change, it’s much easier. And you may be forced to change.
4. The effort is about the same.
5. The reward is much better.
Before you start, think about the game. We stare at what is popular all day long – social media, star athletes, American Idol, etc.
The conversion and the effort may not be that strategic if you can focus in on what might truly matter more to you – money in your pocket.