All things are not important. Actually, most things don’t matter at all.
Most work you do doesn’t pay off.
Many relationships don’t get you where you want to go.
And most ideas won’t make a difference.
If you are not able to tell the difference and discriminate with disproportionate choices, then you end up spending your time, money and energy without a decent return. It’s not much of a strategy.
For me, I like to go big. Sure, I’ll entertain, dabble, research, but then I pick. I pick ventures, projects, people, and ideas that are disproportionate. I want impact, and I hate to waste time.
All things are not equal. There are a few choices that really matter, and if you care about a return on your efforts, then you choose and apply disproportionate focus and commitment to what matters.
Take a look at how much doesn’t matter and what you choose to commit to. Should there be one product you focus on and get rid of the rest? Is there a group of people that love you and help you in stark contrast to the indifference of others?
What if you picked and picked well instead?
