Be Human

personal touchIt’s so easy to get confused and enamored about the wrong things. I think we live in two different worlds. There’s the one world where technology is advancing at a mind-boggling and relentless pace. It makes us feel empowered with the elixir of advancement.

On the other hand, human nature is pretty predictable and the same from thousands of years ago. While we may like to think of an advancement, people still politick, feel jealousies, are afraid, are slow to change and want to feel important and loved. Study people and behavioral economics for a while and it’s hard to make the case that people are advancing at the same speed as technology.

Yes, we can connect easily. We feel powerful because we are able to pull out our phone and make things happen. But, at the end of the day, business is about a person trusting another person.

The allure of technology can mix the way we treat other people. We can become easily intellectual and detached about how we do business with people.

It’s harder to be personal and say something meaningful that connects. But our ability to detect disingenuous marketing messages, automated sales approaches or a lack of authenticity is extremely keen. Do you really have a choice if  you want to break through the noise today and be effective?

Be human. Design your processes, touches and ways you interact in a way that comes from one human being talking to another. Start conversations. Be interesting. Help.

Yes, you can automate and be efficient. But you might be building a bunch of efficiency without real effectiveness if you bypass what really matters in business. It’s about trust, connection and relating in a human way.

What if you slowed down and worked a bit harder trading off that speed and technology for a bit more touch and compassion? Less becomes more.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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