I tend to gravitate towards minimalism and essentialism. What matters and what is superfluous is our modern battle with so many choices within reach. I liked how the Buffer team made their decision to ditch the office recently.
It’s worth a read to inspire you to look around at what you hold onto or have become attached to with sunk-cost bias. Here’s a team that is guarding against bloat and testing continually on what works. They are transparent on their operations and finances to help you get a picture.
There are a ton of people that advise you to get bigger, add more layers or build the infrastructure. But they don’t own your business or your problems. It just feels safe because it’s conventional.
I like to ask my clients, “If you had to start today, what would it look like?” They often would not choose the things they are choosing now. But there is the answer.
And I can understand it takes courage, along with sensibility, to stop doing something you’ve always done. You might have to argue with entrenched people. The unknown may be hard to picture. Or your comfort zone may get out of whack.
But the reality is that without scrutiny and vigilance towards doing what makes sense in light of your new knowledge or changing environment, you are paying a cost, a tax per se. And that kind of drag keeps you from opportunity and growing.
