Too Many Apps

too many apps


As of this reading there are over 1.5 million apps in the App store. It’s a pretty impressive number and is a testament to the power of democratizing platforms, programming and devices for the masses.

It used to be hard to make a computer program. Now it’s easy.

Does the world need another app, however, just because you can create it? Do you want to be part of pushing to 2 million apps?

The irony is that there are simply too many apps that you will never experience. You only have attention and space on your mobile device or computer to use a core amount, perhaps 20-50 apps.

My guess is that there are a few that really matter, like your email and social media. Many are sexy and interesting in nature, but you won’t get to them. You don’t have enough time and attention.

Let’s take another sector, marketing technology. Scott Brinker has a marketing technology company, but his insights and commentary on the benchmarking of the number of companies is more interesting to the world. Note the rise:

marketing technology companies

Do you want to play the game of helping towards 2,000 companies (apps)?

You may be wondering what to do in this amazing world of innovation. You might be tempted to follow the crowd and add to the pile of technology. But, that puts you in a losing battle. You will be competing with thousands, and millions, of others. Then you will have to be better in order to get attention or mean anything to the customer. And every year, you get diluted because there are more people adding to the pile.

You might want to consider a different game. One that looks at your industry you enjoy or know a lot about and become more valuable than an app.

This means figuring out how to personalize, customize, apply, lead or innovate with our already astounding infrastructure and ecosystem of tools, companies and apps.

We have access to the world right now. That’s not impressive.

The question is, does it have meaning and can you assemble value for results with the world’s resources?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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