We are indeed in the “fourth economy,” the age of entrepreneurship.
And luckily, the process of entrepreneurship can be learned. It does come with risk, but the great news is that the risk is far less than ever before because of access to systems that can run your business and reach the world.
I have built businesses and helped many others build their businesses. The approach is less about certainty and crossing your t’s and dotting your i’s. It’s not like the process of credentialism for a job where you go through school, get a degree, submit your resume and hope for interviews.
Instead, you have to see opportunities, be open, learning and agile. The reason is that the uncertainty and complexity require an approach of testing. Thus, you have to commit to learning and pivoting continually.
And when you understand and learn the process, which is polar to the conditioning of a job, you gain insights, freedom and opportunities with major upsides comparatively.
Perhaps you are noticing a trend. Things are slowly (or rapidly) declining. You won’t make as much money as you used to. But you are still hoping.
Your business model doesn’t work as well. It takes a whole lot of work to make the same or less money.
These may be signs that the macro shift of our connected economy has moved or is moving away from you.
And if you sit there hoping things will change, then it will be the end of your job.
If a spectator were watching and advising you, they would yell at you to change. Maybe you would listen. Likely not until the pain is higher than your sunk cost bias.
Just know that we are not going back. Ever.
I heard someone once say that the best time to have made a change was five years ago. The second best time is now.
What’s the trend around your job or industry?