Don’t Hide Behind Spending Money

It is so fascinating to see how exponential growth from lower cost in technology is flattening the world. There is unprecedented democratization around bringing our ideas to market. And it starts with an idea.

Many people that are trying entrepreneurship start out with money. Dumping money into building something perfect is an easy way to hide. It’s the Field of Dreams mentality of “Build it and they will come.”

The reality is that spending money on an untested idea is more like “Build it and you will likely miss.”

There is plenty of technology and platforms to see if your idea even has legs. The concept has to be first put out there to see if you can get people to try it out.

Here’s a simple example. If you have some annoying problem working, cooking or fixing, try putting your idea on Quirky. See if your starting concept gets some other influencers. It was extremely hard to make your idea get to some kind of physical product because of the design, engineering, prototyping, manufacturing, and many other steps in a go-to-market process.

Now, you can use a platform, connect your idea with the world and see how a simple ember of an idea can turn into a bonfire of a product that changes the world.

Don’t start selling your idea. Prove your idea first. Use platforms that are near zero cost. Work hard at seeing if people will even buy in. If you can see if people like and will buy something at a small scale, with imperfection, then scaling with perfection is the second step. Doing the second step first often kills otherwise good ideas and it’s not a great entrepreneurial strategy when you have the resources to help you be a prototyper. No need to be an idealist.

What can you test first?

Published by Don Dalrymple

I grow businesses through partnerships and executive coaching. I work with partners and clients on strategy, systems, team building and growing revenue.

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