Growth Hacking by Networking with the Business Cycle


If you notice there’s a weekly business cycle. Try getting someone’s attention on a Monday morning and you will find unreturned calls and a frenetic pace.

Now try touching base with people on Friday mornings and you have a much more relaxed conversation on the phone.

There is a weekly cycle we are on, and if you study the moods of your network and prospective customers you will find the best timing to connect.

As you are building your business, try an additional growth hacking strategy built on natural relationship building cycles.

Block out 2-4 times in your calendar that make sense to make phone calls, catch up or start new relationships.

Share your ideas for how to build someone’s businesses. And most importantly, don’t create work for people. Create value instead.

To do that, you have to think insightfully about what is important to them. And that is different for each and every person.

Your networking can be compressed and focused if you apportion specific times and stay organized and disciplined about when it makes sense to reach out to people.

I like to help principals, owners and executives get a natural growth hacking boost by setting up their workflow with a few tweaks they may not see:

  1. Organize and clean up their address books. Using Google Contacts is easy and fast. Ensure it syncs up with their iPhone or Android cleanly as well.
  2. Pick 10 people to touch and set them apart using a category or the Star function.
  3. Schedule 2-4 times weekly to network.
  4. Send emails that add value within those time blocks
  5. Set up calls for the following week or the current week depending on how you connected.

Now, I don’t believe in wasting people’s time. So you have to use your own time to share content that helps or ideas that build revenue or efficiency.

This is something that will cost you in intention and focus. But you can also save all the grief from being inefficient and untimely in your approach.

What do you think of adding a bit of organization to your own workflow and create a long-term networking strategy?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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